Whether you are just starting out with search engine optimization or an old pro, keyword research is the foundation upon which top rankings are built and root keywords are the most important.

Keywords, keywords, keywords – the term used so often in search engine optimization that it can get a bit overwhelming at times. What exactly are keywords? How do I find them? How do I use them? Why is the term spelled keywords instead of key words? Ah, there are so many questions we can go into. Of course, we should talk about something far more important.

The key to keyword research is focusing on the key word. How is that for a sentence? Okay, now for something understandable. When identifying terms you wish to use in the optimization effort for your site, you must look to the base word of the area you are researching. That probably is not much better, so here is an example.

Assume I am researching the keywords for an online internet marketing company, to wit, the site promoted with this article. Should I type in “online internet marketing” into my favorite research tool? No! By doing so, I limit myself to finding only those keywords that contain these three words. Taking this approach, I would even miss the basic term “internet marketing.” Obviously, I have not focused on the root word of my research.

Returning to my research tool, I should go ahead and find all the words for “internet marketing”, right? No! Doing so will return more keyword phrases, but I am still limiting myself to only those phrases that contain the two words. In this case, I will miss out on phrases related to “internet advertising” or “online marketing” and so on. By taking this approach, I have followed the seo herd and missed out on some juicy opportunities.

The best approach to the above scenario is to research two words first – “internet” and “marketing”. Do them separately and then work your way into the various combination of words that will appear. These are your root words. Bow before them. Treat them nicely. Research them and you might just find some massive traffic with low competition, the stuff of dreams!

There is a tendency in seo to by into the hype of going niche. Yes, certain situations definitely call for focusing on a very defined niche. When doing your keyword research, however, always start with the root words. They will lead you to the niche you can make money in.

Halstatt Pires is with Marketing Titan – providing internet marketing services.

Article Source: Halstatt Pires

Google CEO Eric Schmidt would have us believes that television viewers should not have to stand for TV commercials that are “a waste of your time.” According to Schmidt, “when you watch the television you see ads that are clearly not targeted for you.”

Apparently, Mr. Schmidt has not heard of Tivo or the other half-dozen time-shifting technologies available for the tube. Or perhaps he does own DVR of his own. And, perhaps he is equally aware that the TV sales industry is under great pressure to convince advertisers that those big dollars are well-spent.

The plan according to Schmidt is to deliver “targeted measurable television ads.” Read: AdWords for TV. But what’s the real plan? Targeting is relatively clear, but what about measurability. After all, when most of watch TV, we don’t click on a sponsored link to activate an ad.

Will the TV execs willingly convert their impression-based platform to something genuinely measurable? Not with $74 billion in ad revenue at stake.

So, how will Google measure ads on TV? Chances are, they will do it very slowly. Traditional broadcast, whether radio or TV is not an easy industry to disrupt. It’s not as though you can just build a killer search algorithm. Radio and TV are massively operations-oriented with layers of corporations, high-paid executives and union personnel.

If you think Google’s foray in to TV will be quick, take a close look at the dMarc acquisition, which is Google’s entree in to the world of radio, and you will see that traditional media is a much tougher nut to crack. dMarc is a mature company with a diverse product set designed to aid radio station operations from the bottom up. Google will have to have build and/or acquire a complex and robust platform, if it intends to get close to the ad placement on your TV.

This may be Google’s toughest challenge, yet. To date, it has bought and built relatively thin applications — certainly nothing that an entire industry would truly rely upon and expect business continuity.

Although it may be part of the plan, getting in to this business will not be as simple as buying TiVo for a billion dollars or YouTube for $2 billion. To be successful, Google will need to get deep in the thick of TV operations. Good news, if you Crispin Corporation, Fighting Bull or one of the industry automation solutions providers.